Recent Digital Marketing Trends| Radice-Edu Blog

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With more and more strategies and campaigns coming into the digital marketing industry, it is very much important to ensure that the product or brand is getting the adequate amount of popularity that it demands. Let us check on the recent trends in digital marketing that is actually creating the ‘Buzz’

Trending #1: More of Live Video

In 2016, Facebook launched ‘Facebook Live’ and brought with it a new wave of live videos. Surveys show that the number of Facebook users engaged in live videos is tremendous. Taking this scenario into consideration, many companies and brand have started using ‘Live Videos’ as a digital marketing tool.

Trending #2: Impressive Marketing

Some of you might be thinking what makes this a valid point? As digital marketing is everywhere now, markets should be really creative to not only attract more attention but also sustain that curiosity of the customer. That is the main reason why multiple companies and brands stick on to talented marketing teams to create outstanding content, motivational ads, and videos that inspire their customers.

Impressive Marketing is the key to a customer engagement.

Trending #3: Voice Driven SEO

Unlike the type-and-read searches of the past couple decades, new connected home devices bring an audio component into the mix.

What does this mean for SEO? The primary result is that search queries are more conversational in tone than in the past. People conduct their search as though they are asking a friend, rather than in a shorthand way. For example, a person looking for movie times near their house might search “movie times 07724”. By contrast, when a person speaks, they are more likely to phrase it as “What movies are playing near me tonight?”

It is now important to improvise websites to provide content with predominant importance to keyword variations. Content writers should focus on creating excellent content that is written in a conversational tone.

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Government-published textbooks made mandatory for all CBSE schools from 2017-2018 session | Radice-Edu News

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The decision was made to make the syllabus more uniform and avoid textbooks by private publishers like the one that suggested the cat-killing experiment.

Textbooks published by the National Council of Educational Research and Training have been made mandatory for schools affiliated to the Central Board of Secondary Education for the 2017-2018 session. The new session starts in April. The schools have been asked to place orders on the board website between February 15 and February 22, reported The Times of India.

“NCERT will be printing and supplying adequate quantity of NCERT textbooks for all classes from I to XII through its empaneled vendors and distributors,” said a circular issued by the board, according to dna.

The decision was made at a meeting chaired by Human Resource Development Minister Prakash Javadekar on Tuesday. The decision has been made to make the syllabus more uniform. This comes only days after it was reported that a textbook taught to Class 4 students in a Delhi school asked students to suffocate a cat to death in order to learn about the difference between living and non-living things. The book in question was published by a private publisher.

This also comes as a huge relief to parents who often complain that private publishers overcharge for textbooks. “Many schools have book kiosks on their premises. As well as selling exorbitantly priced textbooks from private publishers, these shops sell ‘bundle packs’ that include pencils, erasers, and other stationery, which would cost a lot less for parents in the open market.

Source: Scroll.in

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CBSE issues assessment structure for compulsory Class X exam

Students now studying in Class IX will have to ‘compulsorily’ appear for Class X board exam and will be required to study the entire syllabus, with CBSE issuing a notification in this regard.

The Central Board of Secondary Education (CBSE) has issued the remodelled assessment structure for the board exams according to which students appearing for the Class X exam next year will have to study for the entire syllabus. They will be required to score 33% in both theory and internal assessment to pass.

In December last year, the CBSE announced its decision to make board exams mandatory, taking away the option of school-based exams.

“Consequent upon the decision, the dual scheme of examination for Class X shall stand discontinued for students from the academic year 2017-18,” said a circular issued by the board on Tuesday.

According to the new structure, the board exams will carry 80 marks and internal assessment 20 marks. In the current format, the weightage is 60:40.

Students will be tested for the complete syllabus in the theory papers. For internal assessment, schools will have to conduct three periodic written tests in each subject, instead of the four formative assessments, and the average of the best two tests would be taken for final marks submission.

In addition to the tests, five marks each will be designated to notebook submission and subject enrichment activities that could include tests like reading and listening, lab activities and practical work, and projects.

The board has included discipline as a grade subject and students will also be marked on attendance, sincerity, behaviour and values along with other co-scholastic subjects like work education, art and health and physical education.

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Source: LiveMint

NCERT prepares samples of learning outcomes, CBSE seeks public

Children in class III should be encouraged to read aloud short texts or scripts on the walls while in class IV they should be given opportunities to read independently and silently in English or Braille, adventure stories, travelogues, folk or fairy tales etc.

These are samples of suggested teaching process and learning outcomes that the NCERT has prepared on which the CBSE has sought opinion of the people.

The HRD Ministry has decided that defined Learning Outcomes will made part of the rules of the Right of Children to Free and Compulsory Education (RTE) Act, 2009.

These rules will be applicable to all schools including government, aided and private schools.

The NCERT has developed draft Learning Outcomes for each class in Languages (Hindi, English and Urdu), Mathematics, Environmental Studies, Science and Social Science up to the elementary stage.

The Learning Outcomes developed by NCERT are the minimum levels of learning to facilitate the monitoring of students against expected benchmarks.

For example, a learning outcome for a class I child in Maths is that he or she can apply addition and subtraction of numbers 1 to 20 in daily life, while in class VIII, child should have the ability to finds squares, cubes and square roots and cube roots of numbers using different methods and even work with algebraic expressions.

Source: Indiatoday.in

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No classes on Saturdays, says CBSE

The Central Board of Secondary Education (CBSE) has reiterated its stand against conducting classes for primary and Class V students on Saturdays.

According to a statement from the Kerala state commission for protection of child rights, Thiruvananthapuram region director of CBSE has given direction to board-affiliated schools in this regard.

The commission had earlier directed schools not to conduct classes for Class I to V on Saturdays, following a complaint that a CBSE-affiliated school was conducting classes on all Saturday for kids.

Source: The Times of India

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CBSE Boards from March 9; CISCE schedule yet to be announced

The anxiety of tenth and twelfth standard CBSE students regarding the holding of board exams ended on Monday. According to the new schedule announced by the Central Board of Secondary Education, the exams will be held from March 9 to April 29. The schedule for CISCE (Council for Indian School Certificate Examinations) is yet to be announced.

The earlier exam schedule (from March 1 onwards) clashed with the election schedule in five states, hence the rescheduling. Students appearing for the JEE (Main) will have less than a week’s time to prepare. After completing the Chemistry exam on March 25, they will have to switch to JEE preparation mode.

Students appearing for the NEET (National Eligibility cum Entrance Test) are better placed since they will have one full month for preparation. The Biology exam ends on April 5 and NEET is likely to be held in the first week of May.

CBSE, in a statement, declared that annual examination results will be declared on time with the board having adopted several IT initiatives that will help in compiling the results faster.

Nearly 16.6 lakh students will be appearing for the Class X examinations while for the Class XII,  around 11,00,000 lakh students have been enlisted from all over the country.

Source : Deccan Chronicle

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CBSE extends deadline for ‘mandatory disclosure’ till January 20

The Central Board of Secondary Education (CBSE) has extended its deadline for mandatory online disclosure of school details for the third time till January 20.

More than 110 CBSE schools in Indore district were expected to submit the mandatory disclosure by December 15 earlier. Of them, around eight schools are yet to submit their mandatory disclosure. CBSE has named the online disclosure as Online Affiliated School Information System (OASIS).

Releasing the circular about the final deadline for the mandatory disclosure, CBSE deputy secretary (affiliation) said “In view of the representation received from several stakeholders, the competent authority of the board as a measure of last opportunity has approved extension of date for filling the information from December 23, 2016 to January 20, 2017.”
However, this time the board has given warning to the schools not meeting the deadlines that the link will not be available for submission after January 20. Such schools will also be penalised with a fine of Rs50,000.
“CBSE has given the final deadline now and the school not complying with the deadline will have to pay the penalty. However most of the schools have submitted their details from the city,” said Jaydeb Kar, CBSE helpline member from the state.
The board has also sought information about the sexual harassment committee and its members under OASIS. Apart from it, OASIS also sought information about schools and the vicinity where they are located.

Source: Times of India

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CBSE Board exams 2017 not to be delayed due to assembly polls

The class 10 and class 12 board examinations under the Central Board of Secondary Education (CBSE) this year will will not be delayed by the assembly polls. The CBSE wrote to the chief election committee regarding the same.

According to TOI, the CBSE has asked the CEC to keep in mind the schedule for board exams while setting the dates for the assembly polls. The exams will most likely take place on March 1, 2017. However, no exams will be conducted on March 4, 8 and 11.

The exams generally take place in the months of March and April. TOI reported that the schedules for class 10 and 12 board examinations will be released next week.

Last year, the class 10 and 12 CBSE board exams began on March 1 for which over 25 lakh students to appeared. When the results were declared, it was found that class 12 students from government schools outshined those from private schools. Girls were the top scorers when it came to the class 10 results in 2016, with over 96.21 percent of the students passing the examination.

Source: IndianExpress

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CBSE circular leaves school management fuming.

The Kerala CBSE School Management Association has sent a letter airing their grievances against a controversial CBSE circular, which limits autonomy in appointing principals in unaided schools.

The circular issued on December 21, after a recent amendment in the affiliation by-law, informed unaided school managements that they will have to include a nominee from the CBSE and nominee(s) of the state government as per the State Education Act,” in their selection committee.

Previously, the selection committee consisted of the chairman of the managing committee, president of the society, an educationist nominated by the management community, and a person having experience of administration of schools (who was also nominated by the managing committee.)

“In our letter to the ministry of human resource development and to the CBSE board, we have cited four Supreme Court orders that protect the autonomy of unaided schools from the interference of the state government. These orders are now in conflict with the new amendment,” said Indira Rajan, general secretary, CBSE Schools Management Association.

Source : The Times of India

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